Key Reasons For Starting An Engaging Business Podcast

Podcasts continue to be an effective and innovative way for B2B businesses to reach their target market. Brands, clients, and the wider market are all starting to pay attention to this medium, and I think we'll see a lot more engaging and insightful business podcast, specifically in the B2B space, released in 2023.

I recently wrapped up producing a great new podcast series for Rowan Hamman called "Work, It's Personal" a business podcast for his company Meta5 Group. On the last recording day, I surprised Rowan at the end by putting him in the hot seat to be interviewed!

Rowan shared his reflections and insights on hosting a business podcast and why it made strategic sense to him and his business partners.

If you're thinking of including podcasting in your marketing mix, take 5 minutes to watch the mini video interview above. I'm sure you'll glean a lot from the insights Rowan shares. Enjoy!